Hi, I’m Luke.

I use words to build brand stories.

A word that describes my story is alacrity: “Cheerful readiness.”

My background in film and TV has taught me how the personal is universal and that writers’ rooms are fancy rooms where people get paid to trauma dump. 

If you need to build a story around your brand, I accept with alacrity. 

And if you need to trauma dump…maybe call your therapist.